PSA PEUGEOT CITRÖEN
Pointillé creates Graphic Design of Planeta magazine first edition, PSA’s houseorgan.
Pointillé creates Awards website
Get to know the Macaco (Monkey) Design that is going to be the buzz!
Pointillé creates Graphic Design of Planeta magazine first edition, PSA’s houseorgan.
Get to know the Macaco (Monkey) Design that is going to be the buzz!
With headquarters in Rio de Janeiro, Pointillé is a comprehensive agency, ready to develop creative solutions focused on the inspirations and transpirations that really deliver outcomes. From traditional communication to the new medias’ multiplicity, we rely on a multi-disciplinary team that is always interested in new challenges.
From finances to entertainment, including the end products and oil industry, Pointillé assembled a wide and diversified customer portfolio, with several successful cases, over these 10 years in the market.
Every brand is perceived in several ways: product’s design, package, sales point project, advertising efforts, website, social networks and even its results on Google. Thus, we can call can such elements as Brand Perception Points.
Regardless of its target costumer (end consumers, business partners and/or employees), every contact must be considered as an opportunity to build and strengthen such perception.
This is how Pointillé works – building brands, identifying those perception points, and aligning all these elements under creative and inspiring solutions involving Branding, Design, Advertising and Communication.
Pointillé has consolidated a work process over the years, which is organized in five integrated stages.
In every stage above, our customers are included in the process, being also the co-authors to the solutions implemented. This approach has been delivering solid successful cases, always reaching high adhesion to the business goals of our customers.
Pointillé believes that a good branding work cannot be restricted to large companies. Therefore, we have always worked to provide solutions for projects of any size, building unique brands and, therefore, competitive in their market segments.
Over those 10 years of activities, Pointillé created more than 1,000 ideas and applied design for the best outcomes. Whether it is in printing confection, website preparation, the project of a stand or a TV film production, design defines everything we do, from planning to the final execution. In Pointillé, design is applied to four activity lines:
Advertising in Pointillé is done by applying our knowledge to create campaigns that further the advertisements, mixing promotions, new media and traditional vehicles. In order to handle all such fronts, our work is divided into Media, New Media and No Media.
In Media, we handle traditional means, such as radio, TV, newspapers and magazines. New vehicles such as Sponsored Links, Social Networks, Advertisements in banners, or even massive interventions in portals are deemed New Media. No Media comprises all advertising efforts as well as the optimization of campaigns for Search tools, among other features.
In 10 years of operation, Pointillé has already developed several communication solutions for its customer at the three fronts included in this planning. Just as the strategic planning of your company, the communication plan is to follow distinct implementation stages, contemplating each one of the following universes:
